ALTCOINSFRANCE

Next project · SYNTHETIZ

Motionlab partnered with Altcoins France to create a motion design presentation video that introduces its app, highlights the support it offers and makes crypto investors want to join its community.

The challenge: build trust in an industry where skepticism is the norm, while showing the depth of an app that brings together analysis, opportunities and hands-on support.

The client: Altcoins France

Altcoins France is a French platform built for crypto investors. It brings everything needed to follow the market into a single app: analysis videos, macro and on-chain insights, trading scenarios shared in real time, and airdrops and presales selected and analyzed by the team.

The app is free to use, with premium content that can be unlocked from the relevant sections. Members can also book a call with one of the partners directly from the interface.

But like many crypto players, Altcoins France faced a twofold challenge. The video had to show how much the app offers, but above all make it clear that there is a serious, structured and transparent team behind it.

The challenge: making a crypto app credible in seconds

The crypto market is flooded with contradictory advice. Between Twitter, Telegram and promises of quick gains, many investors no longer know who to trust.

Our challenge was to build a video that could:

Quickly introduce Altcoins France
Show the app's main sections
Make it easy to understand how it works, from sign-up to accessing premium content
Highlight the team's support and professionalism
Reassure an audience that is often wary of crypto players
Make viewers want to sign up for the app

The risk would have been a video that felt too "hype" and leaned on the industry's usual tropes. We chose to build it around trust instead.

Our approach: a motion design presentation video

We designed a clear, well-paced and reassuring motion design video, built around a simple journey: an investor who stops following random advice and switches to a structured method.

The art direction draws on Altcoins France's blue, white and red identity. The story is told entirely through on-screen text, animation and sound design, with no voiceover.

The goal was not to add motion just to make the video more spectacular. Every animation had to help viewers understand the app and trust the team.

In particular, we worked on:

First-person storytelling, from a user's point of view
Showcasing the app's key sections
Integrating Trustpilot reviews and member testimonials
Making the interfaces and technical analyses easy to read
A 16:9 version for the website and YouTube, and a 9:16 version for social media
A French version and an English version

Why use motion design for a crypto app?

A crypto analysis app poses a specific problem: its value lies in dense information, charts and content that changes constantly.

A live-action video could show the team, but it would struggle to show what is inside the app. A simple screenshot of a chart, on the other hand, can quickly feel technical and intimidating to a beginner investor.

Motion design lets you achieve both goals. You can isolate a section, zoom in on an analysis, bring in a customer review at the right moment and visually simplify the user journey.

For Altcoins France, this format allowed us to turn a content-rich app into a journey that is much easier to follow.

A video designed to build trust

In crypto, trust is the biggest barrier. Many investors hesitate less about the market itself than about the players who claim to guide them.

A video that is too flashy risks looking like the promises you see everywhere in the industry. A video that is too cold, on the other hand, does not make people want to take action.

So we aimed for a balance between energy, clarity, modernity and credibility.

Social proof plays a central role: Trustpilot reviews, member testimonials and a spotlight on a team with a background in institutional finance.

Viewers should not only understand what the app contains. They should understand why they can trust Altcoins France.

The project at a glance

Client: Altcoins France
Industry: Crypto / Fintech / Investing
Project: Presentation video
Format: 2D motion design, 16:9 and 9:16, FR and EN versions
Goal: Introduce the app and reassure future members
Audience: Individuals interested in crypto investing
Production: Motionlab

What this project shows

The Altcoins France project is a great example of why motion design works so well for fintechs, investment platforms and crypto apps.

When trust is the main barrier, showing the product is not enough. You have to decide: which proof to show, when to show it, and how to make it credible without overdoing it.

That is exactly where motion design becomes a communication tool rather than just an animation technique.