Motion design, told differently.

At Motionlab, a motion design video typically costs between €1,500 and €8,000 excl. VAT, and a 60-second 2D presentation video between €3,000 and €4,500 excl. VAT. Here is what actually goes into that price, and the questions to ask when comparing two quotes.

An explainer video turns a complex SaaS product into a clear 60-second message. Placed in the right spots (homepage, onboarding, ads), it boosts product understanding and conversion rates. Here is why it works so well for software, where to use it, and the ingredients of an explainer that sells.

A motion design presentation video generally takes 1 to 4 weeks, depending on its complexity and the number of feedback rounds. The timeline depends far more on the process than on the animation itself. At Motionlab, delivery takes 10 days. Here are the steps, and what speeds up (or slows down) a project.

Motion design (animated graphics) and filmed video meet two different needs. Motion design excels at explaining an abstract concept, a digital product or data; live-action shines when it comes to people, emotion and the real world. Here is how to choose based on your goal, your budget and your timeline.

A freelancer carries out a specific request at a lower cost. An agency runs the whole project (strategy, script, art direction, voiceover, sound design) with a single point of contact and a guaranteed timeline. The right choice depends on your project, the time you have available and your budget. Here is an honest comparison.

The right length depends on your goal and your channel. In short: 30 seconds to hook viewers on social media, 60 seconds to present an offer or a SaaS product, 90 seconds to explain in detail. Beyond that, attention drops fast. Here is how to choose without getting it wrong.

Motion design is the art of animating graphic elements (text, illustrations, icons, shapes) to get a message across in a clear, dynamic way. It is mostly used for presentation videos, ads and explainer content. Here is a simple definition, how it differs from traditional video, and how businesses actually use it.

2D covers most B2B needs and remains the most affordable option. 3D is impressive but costs more and takes longer. The right choice depends on your message, your budget and the look you are going for. Here is how to decide without getting it wrong.

A great video starts with great copy. The script decides what you show, in what order, and what the viewer remembers. Before the first frame even exists, it's what makes people convert or tune out. Here's how to write one, simply.

A storyboard is your video drawn out before it's animated. It's where you approve every scene, every line of text and every transition, while everything is still easy to change. It's the least glamorous step in a production, yet the one that pays off the most.

A voiceover gives your brand a sonic identity. Choose well and your message feels clearer and more human. Choose badly and it rings false, undermining the whole video. Here's a simple way to make the right call.

On social media, you have three seconds to hook viewers, and the sound is often off. A video that's a hit on a website can flop as a story if it isn't designed for mobile. Here's how to adapt your motion design to each platform.

A user who doesn't understand your product in the first few minutes won't come back. A short onboarding video removes friction at the right moment and turns sign-ups into real usage. Here's how to get it right.

A video's quality is partly decided before the first pencil stroke, in the brief. The clearer it is, the faster the production and the closer the result to what you had in mind. Here's the information that really makes a difference.

Every year brings its share of trendy effects, but few of them hold up. Here are the 2026 motion design trends that genuinely serve a message, and the ones that are just decoration. Fresh ideas for your next video, without following the herd.

A presentation video sums up who you are, what you do and why people should choose you, in one minute. Done well, it works for you on your website, in meetings and on social media. Here is what it is for and how to get it right.

Visitors rarely read a whole page, but they will watch a video. Motion design combines visuals, movement and sound to get a message across faster and make it stick. Here's why it converts, and how to make the most of it.

The same message isn't framed the same way on a website, on LinkedIn or in a Story. Choosing the right aspect ratio avoids black bars, cropped text and videos that look off. Here's which format to use, and when.

We judge a video by its visuals, but we feel it through its sound. Good music and careful sound design add rhythm, emotion and a professional finish. Here is why sound deserves as much attention as the animation.