BEPLUG CAPITAL

Motionlab partnered with Beplug Capital to create its corporate motion design video, built to showcase its expertise and its method for guiding startups through fundraising.

The goal: project an image of trust and mastery to two demanding audiences, entrepreneurs and investors.

The client: Beplug Capital

Beplug Capital guides startups through their fundraising rounds by structuring the entire process.

Preparing the materials, building the data room, targeting investors and providing support all the way to closing: their value lies in a rigorous methodology applied at a critical moment in a company’s life.

The challenge: inspiring trust on a demanding subject

Fundraising is a long, technical, high-stakes process. The message has to be clear without ever feeling simplistic.

Our challenge was to build a video that could:

• present their working method step by step

• simplify a complex process without trivializing it

• convey credibility and professionalism

• speak to entrepreneurs and investors at the same time

• establish a premium positioning

Here, tone mattered as much as content.

Our approach: elegant, clean motion design

We created elegant, clean motion design, with a smooth narrative and an understated visual world.

Every sequence was designed to simplify a complex subject while strengthening Beplug Capital’s credibility. The result is a video that perfectly reflects their positioning: a team able to turn a demanding process into a clear, structured and effective methodology.

Our work focused on:

• depicting the stages of the fundraising round

• highlighting the data room and investor targeting

• understated, high-end art direction

• a measured pace that signals seriousness

• the progression all the way to closing

Why use motion design for a corporate video?

A corporate video has to express a stance, not just describe an offer. In finance, that stance rests on rigor and clarity.

Motion design makes it possible to depict a method, show a progression and fully control the level of detail, without relying on generic footage of offices or handshakes.

The project at a glance

• Client: Beplug Capital

• Industry: Finance / Fundraising

• Project: Corporate video

• Format: Motion design

• Duration: 60 seconds

• Turnaround: 12 business days

• Audience: Entrepreneurs and investors

• Production: Motionlab

What this project shows

Beplug Capital shows that a successful corporate video doesn’t try to impress: it tries to reassure.

On financial topics, restraint is a selling point. Every unnecessary effect weakens the credibility of the message.

Need to showcase your firm or financial service?

Motionlab helps firms, funds and consulting companies create corporate motion design videos.

We can handle the entire project: message framing, script, storyboard, art direction, animation, voiceover, music and sound design.

→ Talk to Motionlab about your project